STRATEGIES

STRATEGIES

WHEN IT IS WORTH TO CREATE A STRATEGY?

You have great products and well-functioning business, but you do not know how to profit in the digital environment? Do you want to know if you will benefit from e-commerce? Or maybe you want to scale existing e-business at home or on foreign markets? E-commerce in Poland grows on average by 30% year on year, and over half of Internet users shop online – let’s take advantage of it! So why is it worth to take care of the strategy?

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E-commerce is more that just an online store. It is a complex system that needs to be planned

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Business must pay off – that’s why “hard” numbers should be an inseparable part of any strategy

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The competition is fierce – that is why you should take care of good positioning and value proposition of your store

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Bad decisions regarding, for example, the choice of technology may affect the success of the entire project

TYPES OF STRATEGY

Strategies are useful at various stages of running a business – both before entering online sales and for already functioning e-businesses. Most often we create the following:

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GO-TO-MARKET / BUSINESS CASE STRATEGY

Creation of a strategy or business case of entering e-commerce. The scope is selected individually, taking into account numerous aspects such as: target group, assortment, business model, technological model, market and competition, value proposition, conversion estimation, team and competences, promotion strategy, ROI estimation or further scaling of the model. Several experts are involved in the preparation of the strategy, and recommendations are developed with the active participation of the client – for example in the form of meetings, strategic sessions and workshops. The Go-To-Market strategy focuses on the exact planning of activities (when the decision to enter e-commerce has already been made). Business case, in turn, emphasizes the cost-revenue aspect of the entire enterprise (when it is necessary to clearly calculate the profitability of the online business). The strategy can also define the so-called MVP (Minimum Viable Product) – simple but reasonable version of the future e-commerce, sufficient to quickly confront it with the market and develop based on real data and feedback from consumers.

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E-COMMERCE GROWTH STRATEGY

Creation of an e-commerce development strategy at home or abroad. The scope is selected individually, taking into account various aspects such as: target group, assortment, business model, technological model, market and competition, value proposition, conversion estimation, team and competencies, promotion strategy, ROI estimation or test planning. It also assumes active participation of the client in its creation to best meet the needs of consumers and facilitate its subsequent implementation by the team.

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PRICING & REVENUE STRATEGY

Price is one of the biggest profit margins in business, and often neglected – only 12% of companies in Poland declare professionalism in the approach to prices. The service includes creating a pricing policy for the e-store, consistent with the company’s policy and product positioning. We choose the best price setting technique in a given case, including, for example, determining the approach to promotions and bargains. In larger packages, it is also possible to conduct dedicated research to determine the flexibility and price sensitivity of consumers.

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ANALYTICAL STRATEGY WITH IMPLEMENTATION

Data in e-commerce or digital are a tremendous asset, but analyzing them is a challenge. Our strategy is aimed at supporting decisions based on data and building a culture of collecting and analyzing data in the Customer team. Its exemplary scope is: (1) creating guidelines and analytical KPIs based on business objectives, (2) implementing web analytics based on created assumptions and (3) advanced data visualization – building dedicated dashboards, aggregating data and presenting them on selected views.

HOW DOES THE PROCESS LOOK LIKE?

And here is how to prepare a strategy step by step, regardless of the scope:

Let’s meet or get in touch by phone to talk about your requirements. You can expect us not only to listen carefully, but also to ask a number of questions that will help us better capture the specificity of your business.

After analyzing your requirements, we will present the proposed scope of the strategy, including a work schedule and a cost estimate.

Before starting work, we determine the dimension of your team’s involvement, including the dates of the workshops, and make sure that we have received all the necessary materials and access.

The preparation of the strategy is coordinated by a dedicated project manager who is responsible for ongoing communication and a smooth, scheduled work completion.

We present the developed strategy at a previously agreed meeting, and then we discuss the effect together.Our offer always includes a package of additional consultations, in case of additional questions, the need to examine an area not previously covered in the scope or assistance in the initial implementation phase. The strategy is passed in the form of presentations with attachments.

WHAT HAPPENS NEXT?

Implementation

You can independently implement the strategy, based on the recommendations contained in the report.

Cooperation

We can support you in the implementation, e.g. as part of a consulting package in selected areas.

Implementation

You can independently implement the strategy, based on the recommendations contained in the report.

Cooperation

We can support you in the implementation, e.g. as part of a consulting package in selected areas.

Trusted us:

Tailor-made strategy

Are you interested in a specific strategy or need help choosing? Write or call us – together we will choose the best support for your business.

Łukasz Wyglądała
+48 734 471 445
lukaszw@ecom.house

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