Custom AI-first online store

We build custom online stores with a PWA storefront. We choose the engine based on what you already have: the store can run on Magento or without it. We work with AI tools, and the code stays yours.

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Custom AI-first online store with a PWA storefront

PWA store project delivered for client: miya

PWA store project delivered for client: lovi

PWA store project delivered for client: lamania

PWA store project delivered for client: kubota

PWA store project delivered for client: cumulus

PWA store project delivered for client: bioderma

PWA store project delivered for client: abplanalp

When an off-the-shelf store stops being enough

A growing online store that has outgrown an off-the-shelf platform

A subscription or template store is enough when you sell one brand in one market, all customers see the same prices and pay in a standard checkout, and your integrations end at a payment gateway, a courier and maybe a marketplace. Trouble starts when:

two brands share one catalog but have separate looks and customers,
customers have to buy through a dealer or see ERP prices only after logging in,
you sell in several markets, with different currencies and units,
the catalog is fed by ERP, wholesalers and marketplaces at the same time.

Then, instead of working around the platform's limits, we build the store around the way you sell.

How we build a custom online store

The storefront is always PWA. The rest depends on what you already have and what your sales need.

PWA storefront

The store runs in the browser like an app: it loads fast, works well on phones and needs no installation. It's our standard, used by Canpol, Lovi, Cumulus, Pitstopparts and MUVE, among others.

With Magento or without it

Have a store engine that serves you well? It stays, and the store gets a new storefront. Your current platform holds you back or you don't need a cart? We build the platform without it.

Data and integrations in one place

ERP, PIM, marketplaces, carriers. We keep product data in a single layer that feeds the store, the mobile app and any further channels.

Case: a custom store without Magento

Custom platform without Magento for a furniture manufacturer with two brands

Two furniture brands, one catalog and a dealer instead of a cart

An upholstered furniture manufacturer with two brands. The brands share most of the catalog but have separate branding and their own dealer networks. They don't sell online; customers are meant to reach a showroom.

One backend with two channels. A product added to one brand appears in the other unless you exclude it.
One PWA storefront with a separate look for each brand.
No cart or payments, because the sales model doesn't need them. Instead, a map locator for showrooms and dealers.
We migrated the full furniture and fabric catalog from the client's spreadsheets.
Product photo backgrounds are removed automatically, not by a designer.

A classic store platform would be dead weight here: the store would maintain a cart nobody uses.

Custom PWA stores on Magento: Canpol, Lovi, Cumulus, Pitstopparts, MUVE

The same principles on Magento

When a store already has Magento or needs a ready-made cart and checkout, we keep them as the engine and build around them:

Canpol and Lovi: two brands on a shared platform, B2C and B2B with ERP prices, a new German market for Lovi.
Cumulus: a store for five markets, including the USA and Canada, with imperial units and customs duties.
Pitstopparts: two brands on one backend and a catalog fed from wholesalers.
MUVE: a takeover from the previous vendor and a move from a custom-built system to a new platform with a PWA storefront.

What AI-first means for us

AI-first store: AI tools in development and in the store's daily work

AI tools in building the store and in its daily work

We build on Entirius, our AI-first stack. In practice, that means three things:

devAI in development. We write code with AI tools, and a developer reviews and approves every change.
Automation in the catalog. For the furniture manufacturer, photo backgrounds are removed automatically. At MUVE, AI prepares product content.
Data ready for AI. A well-organized catalog in one place is what lets search engines and AI assistants describe the store well.

The code stays yours, whatever tools we used.

Monolithic architecture vs PWA - choosing technology for ecommerce

In ecommerce, an online store requires well-thought-out system architecture. Monolithic solutions offer simplicity of implementation and lower initial costs, but limit scalability and performance of the online store with higher traffic. Progressive Web App (PWA), on the other hand, provides faster page loading, better mobile experiences, and higher conversion rates in the online store. We help in choosing the optimal technology by analyzing the specifics of your business, planned scale of operation, and customer needs. We combine technical knowledge with a business approach to ensure that your online store implementation is tailored to your long-term goals.

Comparison of monolithic architecture with pwa store - technology choice for ecommerce

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See the results

Explore selected projects and read case studies in a concise format.

Cumulus

Headless PWAMiddlewareConfiguratorGeo30+ countries

MUVE

Magento 2Steam/GOGLegacy ERPAllegro 10k+27 countries

Bayer / Agrocloud

SubscriptionMagento 2SAP IntegrationMultistoreAdvanced RMA

Pitstopparts

Magento 2PWAInterCars Integration300k productsAI

JKB / FairyTrees

Magento 2ERP IntegrationUX/UI designMultistoreCustom Functionalities

Bielenda / MiyaCosmetics

PWAMagento 2MicroservicesHeadless architectureecommerce Migration

Bioderma / Esthederm

PWAPOSOmnichannelProduct CatalogProduct Quiz

LaMania

PWAMagento 2MicroservicesDevOps / SLAPre-implementation Analysis

See all projects

References that speak for themselves

Dynamics, changing circumstances, and our approach to work - our clients will tell you themselves. See what it's like to work with us.

The e-com.house Team helped us with a comprehensive implementation of the ecommerce business model. Despite the difficult conditions related to the coronavirus pandemic, as well as the number of parties involved and the complexity of the project, within a few months we managed to add a strong online presence to our current business. E-com.house was a real support for us in the entire process and in various areas – from technology, through UX, to growth marketing.

Daniel Biegaj

Ecommerce & Marketing Director w Benefit Systems

sklep.yes2move.com

We've been working with e-com.house on all things ecommerce since may 2018. Apart from being 100 percent professional and reliable, they are also really nice people 🙂 Their expertise allows us to make decisions quicker while helping us to avoid mistakes that are easy to make when you're getting started with your own ecommerce business. e-com.house also acts as our technological partner as their team supports and adjusts our entire IT infrastructure to the demands of our quickly developing online store.

Alina Sztoch

Co-founder Kubota Store

KubotaStore.pl

What sets the e-com.house team apart from the competition is their focus on the client and their ability to see a bigger picture when analyzing client's needs. At the same time they pay great attention to detail. Thanks to their comprehensive knowledge, the team can not only help you in creating your digital strategy, but also make it easy for you to implement and execute it. They have a holistic approach to the digital brand building process - they appreciate both the importance of content and the need to monetize it. Working with them has been a great pleasure.

Hanna Rydlewska

Digital Director 'Vogue Polska'

Vogue.pl

E-com.house took over the maintenance and development of our online bookstore Literia.pl in November 2018. During that time their team has proven to be very competent in using Magento - the engine that our store has been built on. Moreover, our cooperation runs in a relaxed atmosphere – the e-com.house team members I've met are simply very nice and helpful people.

Piotr Kubiszewski

Product Owner Literia.pl, Grupa Onet-RASP

Literia.pl

We've been working with e-com.house for over 2 years. During that time we've successfully migrated 6 of our online stores from Magento 1 to Magento 2, while refreshing their UX/UI with the mobile device users in mind. This has improved the overall efficiency and security of our online stores. Merging 6 separate platforms into 1 multistore has also lowered our costs. Overall, our conversion rate has increasd by 47%!

Izabela Pańkowska

UK Market Manager

LiveOutside.co.uk

E-com.house supported us during the entire process of developing and implementing our new online store. Their continuous support, regular status updates and consultations allowed us to efficiently solve current issues and ensure that the platform is compliant with the rest of our IT ecosystem. In practice, we have become one team that works together to achieve the set goal.

Daria Leśniewska

Sales & Communications Director

RISKmadeinWarsaw.com

Having cooperated with a number of companies, we were looking for a business partner and not an inflexible contractor. E-com.house has proved to be such a partner. They helped us create an online store that meets all our requirements. Their enormous knowledge, professionalism and a very high level of culture made our cooperation a very interesting experience. The product they delivered has been equipped with many features that exceed our expectations.

Piotr Jóźwik

Kierownik działu ecommerce w PCE

PartnerElectronic.eu

Custom online store FAQ

How much does a custom online store cost?

We set the price after we analyze the scope together. We start with a pre-implementation analysis, which takes 3-5 weeks. The cost depends on the number of integrations, brands and markets, the catalog size, whether your current store engine stays, and the scope of the design work.

Custom store or subscription store?

A subscription store is enough when you sell in a standard way: one channel, a standard cart, a few integrations. A custom store, meaning a bespoke online store built to order, makes sense when your sales process doesn't fit a template: several brands on one catalog, B2B with ERP prices, dealer sales, many markets. If an off-the-shelf store is enough for you, we'll say so.

Can AI build an online store?

An AI site builder will quickly put up a simple store on a template. AI alone won't build a custom store with integrations, several brands or markets. We use AI tools to build faster, but the team designs the architecture and reviews the code.

What is a PWA store?

A PWA (Progressive Web App) is a store in the browser that works like an app: it loads fast, can be added to the phone's home screen and can work with a weak connection. Customers don't need to install anything from an app store.

Does a custom store have to run on Magento?

No. If your current engine serves you well, it stays and we build a PWA storefront. If it holds you back or you don't need a cart, we build the platform without it. More about Magento stores here: Magento 2 stores with PWA.

What is headless ecommerce?

It's a setup where the storefront, meaning what customers see, is separated from the engine with products, cart and orders, and talks to it through an API. Our PWA stores work this way, so the storefront can change without rebuilding the backend, and the same data feeds the store, the app and other channels.

Who owns the store's code?

The platform we build on is open source: our CMS and platform modules, and for Magento stores, its Open Source edition too. So you're not locked in to us or to paid licenses for the store's core. The code written for your store stays yours.

Which companies build custom online stores?

Custom stores are built by software houses and ecommerce agencies. ecom.house has been in ecommerce for almost 10 years and has 40+ implementations behind it. When choosing a company, ask who will own the code and whether the new store can work with the systems you already have.

Contact us

We could write at length about how we work day to day. The simplest way, though, is to talk and swap questions and expectations - both ways. Drop us a message through the form or book a meeting in the calendar right away.

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