What analytics tools should an online store have?
Analytics tools are programs that, via tracking codes placed on the site, collect and forward information about user behavior on our store. The market offers several analytics tools — Google Analytics, Yandex Metrica, Adobe Analytics, Facebook Pixel, plus those that primarily provide qualitative data such as Hotjar or Fullstory.
All of them aim to fulfil the same purpose: collect information that's useful to us about what's happening on our online store — which products users browse, what they add to the cart, how long they spend on the site, which channels they arrive from.
Which tools you pick for your store should depend on your business needs. Web analytics should support business processes and complement sales data, which is why it's so important for the need to implement a particular solution to be justified and to serve the verification of assumptions (about customer segments, product interest, ad performance) or to spark new optimization ideas.
More on effective e-commerce analytics in the article on our blog!
All of them aim to fulfil the same purpose: collect information that's useful to us about what's happening on our online store — which products users browse, what they add to the cart, how long they spend on the site, which channels they arrive from.
Which tools you pick for your store should depend on your business needs. Web analytics should support business processes and complement sales data, which is why it's so important for the need to implement a particular solution to be justified and to serve the verification of assumptions (about customer segments, product interest, ad performance) or to spark new optimization ideas.
More on effective e-commerce analytics in the article on our blog!