What is a multistore?

Multistore allows you to run multiple stores on a single engine and a single product catalog. A channel can be a separate market, a language version, B2B sales alongside B2C, or a mobile app that uses the same data as the website.

The independence of settings is key. You can enable the same product in one channel and disable it in another, and promotional rules are designed to be separate, so a coupon or special promotion works only where it’s supposed to. Without this separation, every promotion intended for a single channel ends up requiring manual workarounds.

In practice, it is the multistore feature that provides the technical foundation for product assortments available exclusively in the app or for limited-edition products targeted at a specific market. The rest is a business decision: which product, in which channel, and for how long.