What is a UX audit?
A UX audit is a process during which an expert checks whether a service is well-designed for usability: that is, whether users complete their intended goals while using the service. For an online store this means that users for example:
can find the product they're looking for,
can comfortably review it, even on a small screen,
find all needed information not only about products, but also about shipping or returns in a comfortable, effective, and satisfying way.
Through a UX audit, you can verify whether problems or inconveniences appear during use that may confuse users and potentially make them abandon the site. Identifying and fixing weak spots in the shopping experience is one of the ways to lift the conversion rate of the store.
An audit is performed using various methods (e.g. cognitive walkthrough or heuristic analysis) and based on data from tools such as Google Analytics or Hotjar. The analysis and audit usually identify usability issues and test hypotheses split into 3 categories — critical, important, and less important. The report should therefore order priorities and contain specific recommendations that make implementation of fixes easier.
Through a UX audit, you can verify whether problems or inconveniences appear during use that may confuse users and potentially make them abandon the site. Identifying and fixing weak spots in the shopping experience is one of the ways to lift the conversion rate of the store.
An audit is performed using various methods (e.g. cognitive walkthrough or heuristic analysis) and based on data from tools such as Google Analytics or Hotjar. The analysis and audit usually identify usability issues and test hypotheses split into 3 categories — critical, important, and less important. The report should therefore order priorities and contain specific recommendations that make implementation of fixes easier.