What is PIM?

PIM, or Product Information Management, is a system for managing product information. Descriptions, attributes, photos, variants, and translations are entered into it, and from there they flow to the online store, marketplaces, and other sales channels. This ensures that the same product does not have to be described separately in each channel.

When integrating a store with an ERP system, PIM is typically responsible for product content, while the ERP handles inventory, purchase prices, and documents. This division must be established before implementation: if a description can be edited in both the PIM and the store, one of those changes will be lost after the next import. It also happens that the PIM is not the first link in the chain; instead, the catalog is created in another company system and is only transferred from there to the PIM, and then to the store.