What is the purchase funnel for?
The purchase funnel (or sales funnel) concept lets us visualize the process a user goes through from first contact with the brand to making a purchase. For online stores, the funnel in its simplified form has four levels and visualizes the stages of customer acquisition:
To increase the effectiveness of your sales activities remember that optimization activities should run on every stage. A customer rarely decides on the first visit — before a transaction they compare products in other stores or consider a specific variant. The last stage — loyalty — should not be skipped either; acquiring a new customer is usually more expensive than encouraging an existing one to buy again.
- 1. Customer interest in the offering and brand awareness building
- 2. Convincing the customer to buy
- 3. Sale
- 4. Customer loyalty
To increase the effectiveness of your sales activities remember that optimization activities should run on every stage. A customer rarely decides on the first visit — before a transaction they compare products in other stores or consider a specific variant. The last stage — loyalty — should not be skipped either; acquiring a new customer is usually more expensive than encouraging an existing one to buy again.