Ecommerce Insights

An SKU (ang. Stock Keeping Unit), is a key term in the world of e-commerce. In short, it is a unique identifier for each product or service available for purchase. It is not just a string of characters, but often a compendium of information that differentiates similar products based on attributes such as size or color.

For most significant players, e-commerce today means not only selling through their own online store but also on numerous marketplace platforms, including the biggest ones like Amazon, Allegro, or eBay, as well as emerging ones like Erli, Kaufland, or Otto.