Cross-sell vs up-sell — what are the differences?
Cross-sell encourages customers to buy related or complementary products. The goal of such activities is to show the customer related items (e.g. extra memory for a phone) so they buy them from us as well, increasing order value. It is a very effective tactic that exposes customers to a wide range of the catalog: we can show users products they didn't know we had on offer.
Up-sell is a tactic of showing customers a more expensive product than the one they're currently looking at — a product with better specifications and more features.
Both strategies are often used e.g. on product pages ("Customers also bought" or "You may like" sections), in the on-site search, or at the cart level. Cross-sell and up-sell can also be applied in remarketing campaigns instead of standard product reminders the user has already seen.
Up-sell is a tactic of showing customers a more expensive product than the one they're currently looking at — a product with better specifications and more features.
Both strategies are often used e.g. on product pages ("Customers also bought" or "You may like" sections), in the on-site search, or at the cart level. Cross-sell and up-sell can also be applied in remarketing campaigns instead of standard product reminders the user has already seen.