What is a product feed?
A product feed is a file, usually in XML or CSV format, that contains information and specifications about the products in your online store. Beyond names and prices, it also includes descriptions and attributes. With such a file you can publish your offer for example:
in price comparison engines,
in product campaigns such as Google Shopping, which appear at the top and on the right side of Google search results,
in Facebook campaigns, including remarketing campaigns showing the user products they recently viewed on your store, or presenting a product catalog to a recipient who has not yet visited the store.
You can build a feed yourself e.g. in Google Sheets or use a built-in feature on your e-commerce platform. Bear in mind that each provider may have different requirements for the file (e.g. image size or format). It's important to keep your product feed up to date and not show, say, incorrect prices for your products.
You can build a feed yourself e.g. in Google Sheets or use a built-in feature on your e-commerce platform. Bear in mind that each provider may have different requirements for the file (e.g. image size or format). It's important to keep your product feed up to date and not show, say, incorrect prices for your products.