When is it worth moving from Allegro / brick-and-mortar to your own e-commerce?
In the omnichannel era we shouldn't talk about a transition or migration, but about adding new channels to your sales mix. Allegro is a good way to start your e-commerce journey if you already have a product and want to ship it to the market quickly. Once scale and the related commissions become significant, it's worth thinking about your own store and converting some customers (especially loyal ones) to your own platform. Allegro should still remain a branch for those who only buy through that platform — and there are quite a few such people, not least because of the increasingly popular Allegro Smart service.
Not every Allegro presence ties to business scale: bear in mind that this platform attracts specific user segments and profiles. Not every offering is suited to selling on this channel. The list includes niche products, where uniqueness of inventory and the broader product context dominate: there, price — so important on marketplaces — drops in priority.
For brick-and-mortar sales, in the era of the COVID-19 pandemic there's hardly anyone left to convince about adding an online channel. For offline businesses, e-commerce is also a great tool for cost-effective expansion into new cities or countries, and for testing demand for new products before mass production and physical distribution.
Not every Allegro presence ties to business scale: bear in mind that this platform attracts specific user segments and profiles. Not every offering is suited to selling on this channel. The list includes niche products, where uniqueness of inventory and the broader product context dominate: there, price — so important on marketplaces — drops in priority.
For brick-and-mortar sales, in the era of the COVID-19 pandemic there's hardly anyone left to convince about adding an online channel. For offline businesses, e-commerce is also a great tool for cost-effective expansion into new cities or countries, and for testing demand for new products before mass production and physical distribution.