Why does e-commerce need a Project Manager?

Every growing business is increasingly drowning in operational, day-to-day work that it can't function without, and people tend to silo themselves and look only at their slice of the work. Many ideas surface in a company about optimizing existing activities and starting new initiatives, but few of them get done.

A good Project Manager is the person who makes sure that what comes up in conversations and emails as loose ideas gets defined and made specific. On top of that, they give those ideas a measurable scope and help shape a team of specialists in a way that achieves the set goals, which may exceed what individual team members can deliver. If you want your online store to keep balance between day-to-day work and growth, and want better execution on the ideas that pop up along the way, your e-commerce definitely needs a Project Manager.