The Configurable Product feature in Magento 2 is an effective solution for customers to select different variations of a product on the product page. However, the problem arises when customers are browsing through product listings and only see one product card for the configurable product.

To solve this issue, we have developed the Product Variants module and are now offering it for free on our Github repository. This module allows you to link single products together without the need for an extra configurable product concept. As a result, all products are easily accessible from every variant product page and all variants are still visible in the category view.

Making all variations of a product easily discoverable on an online store is important for several reasons:

Improved User Experience: When customers can quickly and easily find the specific product variation they are looking for, they are more likely to complete a purchase. This results in improved customer satisfaction and a better overall user experience.

Increased Sales: Making it easy for customers to find the right product variation can lead to increased sales and conversions. When customers can quickly and easily find what they need, they are more likely to complete a purchase, rather than leaving the site in frustration.

Competitive Advantage: By providing a better user experience and making it easy for customers to find what they need, ecommerce businesses can gain a competitive advantage over others in the same industry.

In summary, making all variations of a product easily discoverable on an online store can lead to improved customer satisfaction, increased sales and conversions, and a competitive advantage in the ecommerce market.

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