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single sign on ecomerce

Why Your e-commerce Needs a Single Sign-On?

The average user has at least a dozen separate accounts on various websites and applications: one, two or more email accounts, a Google account, Facebook and LinkedIn accounts, an account on an online bidding/marketplace platform, online banking account, an account for music and video streaming services... That's quite a lot. If shopping in your online store requires them to create yet another account, you risk frustrating them and making them do their shopping somewhere else. How can you avoid it? By implementing a Single Sign-On solution. What is it, what are its advantages, and when and how should you implement it? Read on to find out!

Update date: 2026-01-19

sku article

SKU code - The secret to effective product management in eCommerce

An SKU (ang. Stock Keeping Unit), is a key term in the world of e-commerce. In short, it is a unique identifier for each product or service available for purchase. It is not just a string of characters, but often a compendium of information that differentiates similar products based on attributes such as size or color.

Update date: 2026-01-19

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